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News Release Contact: Bonnie Sklar, Public Relations Coordinator Covera’s First-Ever Video Contest Challenges Teens to ‘Get Carducated’ Grand Prize a $5,000 College Scholarship (Albany, NY) – Covera Card Solutions is sponsoring a youth video contest to help participating client credit unions reward teens for being “carducated,” or educated about responsible debit, credit and ATM use. And with great prizes like a $5,000 college scholarship, the contest helps credit unions reach young members in a fun, new way. 
“Credit unions are always looking for ways to help our youth become more financially aware. Covera wanted to create a new and unique way to help them with that goal, hence the creation of Get Carducated. Get Carducated encourages teens to educate others on the responsible use of debit, credit and ATM cards,” said Kimberly Ploof, Covera’s COO. “Today’s young people are constantly online, which makes this video contest the perfect venue by which to share the Get Carducated message. Students can have fun tapping into their creative side while spreading a more serious message about conscientious card use.” The Get Carducated video contest is open to members of participating credit unions between the ages of 16 and 21 who are currently attending college or will be college-bound by October 2012. Applicants are asked to make a short video expressing their ideas about responsible debit, credit and ATM card use – why it’s important, lessons they’ve learned,or any other pertinent angle they come up with. All submissions will be uploaded to the Get Carducated YouTube channel. The three videos with the most views will win. Contest participants will be encouraged to forward/share their videos with friends to generate news. In so doing, they will also be spreading the word about sensible card use. To spread the word about the contest, Covera has created free customizable materials for participating credit unions, including a statement insert, lobby poster, flyer, e-mail and website text, and a newsletter article template. Covera has also designed a special website, www.getcarducated.com , which credit union members and other interested parties can visit to get more information about the contest, eligibility and how to enter. The website features an introductory video, contest details, forms, plus a closer look at the contest mascot, Carducator. 
The grand prize is a $5000 college scholarship. The creator of the second place video will receive a MacBook and a $500 textbook credit. An iPhone and a $250 textbook credit will go the third place winner. In addition, the first 25 participants to submit an eligible video will win a $25 iTunes gift card. Entries will be accepted until Oct. 31, 2010, with winners to be determined Nov. 1, 2010. Since 1986, Covera Card Solutions has delivered cutting-edge debit, credit and ATM programs. Covera provides service to over 300 credit unions and is committed to offering unparalleled flexibility and competitive products that build member loyalty and achieve growth. To learn more about Covera Card Solutions, visit www.coverasolutions.com. |
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