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News Release Credit Union First to Go Live With New United Way Program -
(December 12 - Latham, NY) – Westchester Federal Credit Union is the first financial institution to go live with a new philanthropic program from United Way that was launched this morning at a press conference at the National Press Club in Washington, DC. United Way’s new initiative, "Pennies for Change," provides the opportunity for members/customers of participating financial institutions to automatically donate one penny for each credit or debit card transaction. The donations will help fund United Way programs in local communities. According to the Nilson Report, more than 40 billion card purchases are made nationwide by Americans per year. "Pennies for Change" serves as a simple, but revolutionary way for consumers to donate to their local United Way every time they make a purchase. Participating in this morning’s announcement were Alex Sanchez, senior vice president, Community Impact, United Way of America; David Schropfer, managing director, Waldron Holdings, LLC; Ray Wolff, CEO, Westchester Federal Credit Union; and Kimberly McCumber-Ploof, executive in charge, Covera Card Solutions. Westchester Federal Credit Union first heard about the program in its planning stages from a friend at the United Way of Westchester and Putnam. Knowing they wanted to participate, the credit union contacted Covera Card Solutions, their credit card processing partner, to see if they could put the program into operation. With Covera’s help, the credit union became the first financial institution to implement "Pennies for Change." "Westchester Federal Credit Union thanks Covera for helping us participate in this important initiative from United Way of America," said Wolff, the credit union’s CEO. "We are proud to be the first financial institution to go live with the program, with hope that ‘Pennies for Change’ will have a positive impact not only in our community, but in communities across the country."
"We’re excited to support Westchester Federal Credit Union and United Way in this worthwhile endeavor," added Covera’s McCumber-Ploof. It fits hand in hand with credit union’s ‘people helping people’ philosophy and we look forward to helping other credit unions take advantage of the ‘Pennies for Change’ program for their communities
Credit unions interested in participating in the "Pennies for Change" program should call Kim McCumber-Ploof, Covera Card Solutions, at 1-866-5COVERA, ext. 8177 or e-mail to kploof@coverasolutions.com. Westchester Federal Credit Union was established in 1955 as the White Plains Long Lines Federal Credit Union. In 2005, the credit union was granted a community charter enabling them to service all individuals who live, work, go to school or worship in the greater part of Westchester County.
Covera Card Solutions, a division of CUC Services Inc., provides credit unions in New York, New Jersey and Connecticut with flexible, cutting-edge card programs since 1986, continually developing new and innovative services that add value to credit union programs and respond to credit union needs. They specialize in credit, debit and ATM programs. Covera is partnered with the largest credit union ATM network in the country (CO-OP Network), which gives their clients access to more than 25,000 surcharge-free ATMs across the United States. In addition, Covera has been a partner of FIS (Certegy) for more than 10 years, processing thousands of transactions daily. To learn more about Covera, visit www.coverasolutions.com.
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